Empresa: Market Research

Niche Markets: eCommerce, Transportation and Logistics, and Dev Agencies

The heatmap helps identify which niches are prioritized in each country, while the radar chart shows the overall importance of each niche across all markets combined.

From these visualizations, we can see that eCommerce Stores, Transportation and Logistics, and Dev Agencies have the highest combined priority across markets, while SaaS Businesses has more focused but limited priority.

Market Analysis: Peru - the chosen one

Peru is the optimal market, with its combination of market size, stability, and strong performance across all key metrics: 1. Massive market size advantage of Peru (2.3M businesses) compared to other markets. 2. Strong growth potential in both Peru and Argentina, with both markets showing similar numbers (~9,000/year). 3. The KPI performance table clearly shows why Paraguay (competitors) and Costa Rica (manual invoicing) were eliminated, while Peru and Argentina passed all criteria. 4. The heatmap displays KPI performance scores across markets, highlighting Peru's consistently high performance across all metrics. 5. The final comparison between Peru and Argentina reveals Peru's advantages in key metrics: - 4.6x larger market size - Better economic stability (lower inflation, higher currency stability) - Higher manual invoicing rate (better conversion potential) - Higher average revenue per business