# A/B Testing

## Conversion Rate

variantobject

conversion_ratefloat64

0

variant_a

0.008130040077

1

variant_b

0.01352708068

```
p-value is 4.536508742253485e-12
The difference in Conversion Rate between Variants A and B is statistically significant.
```

## Retention Rate

variantobject

Retentionfloat64

0

variant_a

0.1760209235

1

variant_b

0.3770292854

```
p-value is 2.5434010296902054e-12
The difference in Retention between Variants A and B is statistically significant.
```