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Show LTV, ratio, and payback
paid_ads
Content / SEO (USD)
Sales team costs (USD)
Tools & software (USD)
Other acquisition costs (USD)
New customers acquired
ARPU per month (USD)
Gross margin (%)
Churn rate per month (%)
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CAC is only as useful as the period behind it. Keep spend and new customers from the same time window, otherwise the ratio looks more precise than it really is.
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LTV:CAC is a quick health check, not a universal target. A lower ratio can still be acceptable for newer products or faster payback models; a higher ratio only helps if retention is real.
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