Instructions:

Select date_start and date_end (Required)

Campaign_var and US_WW are optional fields

New_User_Weight (Required): Set the cost ratio for new users versus retargeting. If new users cost double, enter 2.

New_User_Revenue_Factor (Required): Use this to give extra weight to revenue from new users. Set this to 1 by default. If you want to value new user revenue at 20% more than its face value, enter 1.2

Result by date, geo and device

Campaign Summary

Calculation for D0 ROAS