Customer churn ML playbook

Exploratory data analysis

Modeling (scikit-learn)

We build a baseline Logistic Regression and a stronger Random Forest with preprocessing via ColumnTransformer. All KPIs are stored as variables for easy surfacing in dashboards.

Customer churn ML playbook

Exploratory data analysis

Modeling (scikit-learn)

Logistic regression

Random forest

Segmentation via clustering (PCA → KMeans)

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Exploratory data analysis

Modeling (scikit-learn)

Logistic regression

Random forest

Segmentation via clustering (PCA → KMeans)

Customer churn ML playbook