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Inside SoundCloud’s analytics: trusted data layer for billions of daily events

By Brian DohertyUpdated on July 29, 2026

At SoundCloud, data drives everything: recommendations, search, personalization. So how do you put it in front of agents and every analyst without losing trust in it? Brian Doherty from SoundCloud walks through how they did it.

What you’ll learn
  • How to keep data trusted across thousands of tables

    How SoundCloud’s numbers stay dependable even as AI opens querying to people unfamiliar with the tables underneath.

  • What “ChatGPT for your data” really means at petabyte scale

    The gap between wanting a simple answer and pulling it from petabytes across 100,000+ tables.

  • How to build a semantic layer that scales

    SoundCloud shows how they built a semantic layer flexible enough for whatever tool comes next.

Presented by
Brian Doherty's headshot
Brian Doherty
Senior Principal Data Analyst, SoundCloud
Jakub Jurových's headshot
Jakub Jurových
Founder & CEO, Deepnote

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