This analysis reveals critical gaps in query performance across 1,000 search queries, identifying 84 zero-result queries, 69 synonym gaps, and 100 ranking issues that are costing a business real money. Electronics alone accounts for over $1.2M in recoverable revenue.
Use template -> The revenue opportunity
Your search infrastructure is leaving money on the table. This comprehensive query health assessment analyzed search performance across seven major categories and uncovered approximately $2 million in recoverable revenue.
The biggest opportunities lie in three key areas:
Electronics leads the recovery potential with $1.25M at stake, followed by Home ($346K) and Toys ($151K). The data reveals a concerning pattern: most queries fall into mid-range health scores (60-85), indicating systematic issues rather than isolated problems.
84 queries return zero results, customers searching for products that may actually exist in your catalog. Each failed search represents a lost sale and potential customer frustration. Meanwhile, 69 synonym gaps mean shoppers using alternative terms can't find what they need, even when inventory is available.
The CTR analysis shows healthy queries performing significantly better, with click-through rates reaching 0.35-0.40 when results appear in top positions. In contrast, queries with issues show dramatically lower engagement, with many hovering near zero CTR despite having median click positions.
The fix strategy
Recovery starts with prioritization. The analysis provides a clear roadmap:
Immediate wins come from addressing zero-result queries and synonym gaps. These 153 queries (84 + 69) are prime candidates for dictionary expansion and recall improvements. When customers can't find products that exist, you're essentially turning away ready buyers.
Ranking optimization affects 100 queries where relevant products exist but appear too late in results. The scatter plot reveals that median click positions beyond slot 20 see precipitous CTR drops. Promoting high-relevance SKUs to earlier positions can recover clicks without adding inventory.
Category-focused approach makes sense given the concentration of value. Electronics, Home, and Toys represent 85% of recoverable revenue. Focusing engineering resources on these three categories first delivers maximum ROI.
The current baseline metrics, 15.52% CTR, 2.81% conversion rate, and $32M in total revenue, suggest a healthy foundation. These fixes aren't about major overhauls; they're about surgical improvements to capture the customers already searching your platform.